Product: Augmented Reality Photo Booth
Client: Cambridge University Press
Campaign: BETT Show 2015
When & Where: ExCel LONDON – January 2015
Objectives: To create a fun, unique experience for visitors at the event.
To emphasise Cambridge University Press as a digital provider and not just hard copy material.
Where: EXCEL, LONDON.
How? Using our Augmented Reality Photo Booth, delegates at the event used their gestures to take their own photo and appear inside Cambridge University (real time video content) without the need for a green screen. Cambridge Yourself is born!
Build: We constructed a triangular structure that would fit onto the corner of the stand with an additional viewing monitor to attract other passing delegates.
The Result: Each visitor to the stand could choose to punt down the river in Cambridge or visit Kings College. Every delegate received a printed copy of their photo inside a branded photo wallet.
Return On Investment: Significant increase in delegates being drawn onto the stand (all measured of course). Increased data collection. Customers being amazed by the digital technology, allowing the conversation to link seamlessly into Cambridge University Press’ digital products.
Next: We have been retained to deliver further events. This time we are adding social sharing (another feature of Augmented Reality Photobooth).