Objective: To create an activation that engaged fans at the ground and gave them the opportunity to ‘’Football Manager Yourself’’ at Loftus Road, the home of QPR. To drive traffic into the club shop.
How: With limited space, we created a branded dreamPod, which let fans stand in front of a dreambooth step and repeat backdrop. This backdrop perfectly encapsulated the scene of being interviewed after a football match, making it a truly immersive experience.
What did we do: Guests could take away a fully branded print-out of their photo with the Air Asia Air Hostesses. Each print-out had a call to action for people to go online and tag their photos, which could also be shared on social media. Using our social media tracking system, my.noonah, each photo was tracked to provide Air Asia with the number of likes, impressions and shares each print received.
The Result: It was great exposure for Air Asia, meaning more people visited their club. They also increased their social media presence, too. The client was very happy with the event and we are looking forward to working with them more closely in the future.