This weekend, Noonah were part of Yonex’ badminton tournament with our hashtag print station and hashtag wall. Did you know that the All England Open Badminton Championships is the world’s oldest and most prestigious badminton tournament?
Our hashtag wall and print station were on site for the Semi Finals and Final of this prestigious event. Guests and onlookers were encouraged to take photos to post on Twitter and Instagram, hashtagging #YonexAllEngland; by doing this, they could collect a free print out of their photo and see it on the slideshow of the hashtag wall.
We worked with Yonex and Badminton England right from the start to create the branding for both activations; this was to make sure that the final result was impacting and engaged the guests to create the desired social media footprint. With over 500 images from Instagram, and even more from Twitter, our ushers were kept busy during the 7th – 8th March!
We’d like to take this opportunity to congratulate all the participants that took part in this years competition. We hope to see you next year!