Ladbrokes branded photo booth for the St Leger

dreambooth were thrilled to provide a Ladbrokes branded photo booth for the St Leger 2012 at Doncaster Racecourse. This was Camelot’s big race in the bid for the Triple Crown, although sadly it was not to be as he lost out (narrowly) to Encke.

The St Leger is a huge event in the racing calendar, with Ladbrokes sponsoring the whole event. The aim was to encourage social media uploads and increase Facebook likes – as well as entertaining customers! We were there for the full four day event …and glamour was the name of the game!

As well as the excitement of the racing carnival, there were promotional models, a band playing in the evening and two people dressed as half man, half horse encouraging people to take their turn in the branded photo booth.

dreambooth provided two brand ambassadors and a red carpet leading up to the booth. The brand ambassadors printed out photos for guests and uploaded them to guests’ Facebook profiles from ipads wirelessly linked to the branded photo booth after they had liked the Ladbrokes Facebook page. Every photo had props, which always increases customer enjoyment – great fun was had by all.

The results:

Number of photos taken : 496

No. uploaded to facebook: 377

% uploaded 77

No. of people through booth: 1488

No. of Facebook likes: 258

No. of Tweets: 13

Find out more about our branded photo booths here, or call us to discuss your requirements.