The Branding and Marketing Benefits of a Branded Photo Booth

If you’re holding an event to create brand awareness, reach out to new customers and clients and collect data, then a photo booth is your secret weapon to do all three!

Not only does a photo booth offer a cost-effective solution to marketing and promoting your services and brand, it also offers a value-added solution for social media channels and beyond for your company. Here’s how.

Exclusive Branding

We work with our clients to design the photo booth according to their brand requirements and brand image. Our experienced design team will work with you to create the perfect design for your photo booth. You will get to see and approve the designs before we go ahead and brand the photo booth exclusively for you. You can also use your messaging with the booth to create more of a promotional push.

Get Noticed

A photo booth is a large stand-alone piece of advertising in itself that will stand out and get noticed, so in effect it is advertising your brand loud and clear and with greater impact. It will also help to attract interest wherever it is used. In shopping centres and on the streets our branded photo booths are used to great effect by incentivising and diverting shoppers to shop in-store and increase footfall.

Increase Engagement

Engagement with your customers is an important part of the event and a photo booth will provide the perfect platform to engage with clients. Not only does the photo booth act as an attraction and talking point for you with your customers, it also creates a buzz around your brand. Better engagement with customers means that you can talk to them about your offerings and create a better dialogue. Customers will feel that your brand is approachable and the light-heartedness surrounding the booth will also help you to collect data more pleasantly and easily from prospects for ongoing engagement and interaction.

Create Lasting Perceptions

Perceptions of customers will make and break a brand and business, so giving them a strong brand association is crucial. Using a branded photo booth enables you to create a positive perception for your customers and they can take away strong impressions of your brand away in the form of their photo booth shots. Not only that, you can guarantee that they will show all their friends and family, so your brand goes viral without you having to do a thing.

Social Media Mileage

Not only do your clients have fun on the day with your branded photo booth, they also have the extended fun of sharing their photos with your brand online with their friends after your event. Our app allows your branded events photos to be shared to your Facebook business page. This once again takes your brand viral to friends of friends on Facebook and via Twitter and all of the other social media channels.  Because all of your photos are uploaded onto your Facebook page it’s a great marketing tool to get more Likes for your Facebook page to increase your brand awareness.

We provide a range of branded photo booths that are ideal for corporate events, trade shows and exhibitions. Click here for more information.