Our collaboration with New Look has gone from strength to strength. It seems a long while now since our first event with them back in August. Since them we’ve had a fantastic time up and down the country in a fashion-filled frenzy!
Following on from the success of the New Concept store opening in Birmingham’s Bull Ring, we’ve done provided a New Look branded photo booth at another five store refit openings at some of New Look’s most prestigious stores: Bristol, Manchester Arndale, Plymouth, Meadowhall Sheffield and Bluewater.
Goody bags, cupcakes and prizes were the order of the day at the Marble Arch Flagship Store reopening. Kelly Brook was at this event – yes, she had a go in the branded photo booth, and what a stunning person she is, both inside and out!
We were thrilled to be part of Vogue Fashion Night on 6th September at the New Look Oxford Street store. Who wouldn’t want to be part of the most stylish night on the planet? We had hundreds of entries for our branded photo booth competition – the chance to win a £250 New Look voucher just for striking your best Vogue pose!
The student VIP nights we took the branded photo booth to were just as fun! Lively and exciting, these events coincided with Freshers Week and new students received a 10% discount. We did seven nights round the country at Glasgow, Leeds, Nottingham, Manchester, Birmingham, Southampton and Milton Keynes. There was one point we counted 147 girls in the queue at Southampton!
Most recently we’ve been rocking the Christmas Party theme in Bristol, Manchester, Newcastle, Liverpool, Westfield Shepherds Bush, Cardiff, Westfield Stratford, Oxford Street, Marble Arch, Sheffield and Leeds. Late night opening and in-store discounts have ensured a pumping atmosphere every time.
New Look used vinyl logos to brand the booth – simple, classy and making quite an impact. The photos used a repeating logo, which was also used as the backdrop for photos. A branded photo booth creates a great party atmosphere and can make your brand and event really stick in people’s minds. Just look at these results!
No of photos at event nights: 3800
No of photos at weekend events: 7000
Total no. of photos taken: 10800
Total no. of photos uploaded to Facebook: =7560
Estimated Facebook page increase in likes for New Look: = 10,000
No of hours in New Look operating the booth = 216
No of people through the booth: 27,000!!!
No of laughs: at least twice that!